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Effective Date: February 1, 2020

TMRG, Inc. is a wholly owned subsidiary of comScore, Inc. (“Comscore”) and the sponsor of the following Panels: OpinionSquare, PermissionResearch, and RelevantKnowledge (each a “Panel”) (“TMRG”, “we”, “us”, or “our”). Our online market research community has millions of participants who are interested in voicing their opinions through their survey responses and activities, as described below, and in influencing which products and services are offered. Panelists allow their digital consumption behavior to be collected and used to produce a variety of reports about consumers' preferences and interests.

The information you contribute is used by Comscore, a globally-recognized authority on market research and cross-platform consumption behavior trends, whose data are routinely cited by major media outlets such as The New York Times®, The Wall Street Journal®, and CNN®. The data are extensively relied upon by some of the world’s largest media companies, advertisers and film studios and its strategic partners include the most important players in the TV and digital media and advertising ecosystem.

This Privacy Policy describes how we process – or, in other words, use, collect, transmit, store, share, and delete – your personal information in connection with TMRG, Inc. and your participation in each of the Panels and associated websites,,,, and, (each a “Website”).

The Short Version

By participating in a voluntary Panel and downloading our device meter (“Meter”), Panelists allow us to collect all information about user activities on any computing device on which you install our software, or any device connected to the computing device. This includes, for example:

  • personal and online identifiers,
  • online browsing activities,
  • phone, hardware, and application usage,
  • information that you view or enter online,
  • your purchasing behavior and transactions,
  • demographic information, and
  • information about your activities during secure sessions.

We may collect information about you or your household from third parties as well. Your voluntary participation in our Panel will also allow us to send you periodic surveys. For details about our practices, please read this entire Privacy Policy.

The Short Version
What information is collected and why
How we share the information we collect
How long we keep the information collected
Your choices about your personal information
Managing panel participation
Children’s privacy
Interest-based advertising and market research
Other important information about your personal information
International Visitors and the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Frameworks
Changes to our Privacy Policy
Contacting TMRG, Inc.

What information is collected and why

Information you provide to TMRG, Inc.

We may collect personal information about you when you choose to provide it to us through our Website or otherwise. For example, when you register to participate in our Panel or otherwise provide information through one of our Websites covered by this policy you may provide us your contact information to create an account or receive email communication. We may collect such information directly from you or we may receive it from a third-party company that is acting on our behalf or that otherwise refers you to us.

This information may include personal identifiers such as your name, address, phone number, and email address, self-reported demographic information (e.g., race and gender), among other types of information, including any personal information you provide to us in a message. We may also collect personal and other information about you through your responses to our voluntary surveys. We may combine any information that you provide to us in your survey responses, through our Website, and through your participation in our Panel with any other information that we collect from or about you.

This information is used to manage your account, verify your identity for Data Subject Requests, process applicable rewards and prizes, and measure your internet usage and media consumption habits.

Information collected automatically when you visit our websites.

Our Website and application automatically create logs regarding your activity on our Website. These logs may identify the features that you use, the actions that you take, and the information that you access while on our Website or mobile app.

The personal information collected from you may include online identifiers (e.g., IP address) and Internet or other electronic network activity including information about your browsing history, operating system, browser type, website preferences, your use of our website or application (e.g., time accessed, duration of visit, etc.). We generally use this information in statistical and aggregate formats to assess the effectiveness of our Website and application and to better understand your priorities and interests.

Information you provide via the Meter.

We collect personal and other information about you when you choose to participate in our Panels by voluntarily downloading and enabling our software. This software allows us to monitor your digital consumption behavior on the computer on which you install our software and any devices that you connect to that computer. Our software collects this information regardless of whether you are connected to the Internet at the time. If you allow others to use the computer on which you install the software or any connected devices, or to connect their device to your computer, information about their use of your computer or any device that is connected to your computer will also be collected.

We collect computer and device information, including:

  • online identifiers (e.g., cookie ID, device ID, etc.),
  • IP address and geolocation inferred by the IP address,
  • general hardware, software, computer or device configuration information about the computer on which you install our software or any connected device,
  • operating system,
  • browser information, such as type and version,
  • speed of the computer processor, its memory capacity, Internet connection speed, and device type and configuration, and
  • information about the devices connected to your computer or your network, such as the type of printer or router you may be using.

We also collect information about your web browsing activities and use of the applications on your device, including:

  • Internet or other network activity,
  • what you click on and what you type,
  • time you spend on a particular website,
  • the content on the websites you visit and in the applications you use,
  • the context and location in which certain content is displayed on individual web pages,
  • any information that is available through these websites or applications,
  • any information that you submit to these websites and applications (e.g., search queries),
  • select email header information from web-based emails,
  • information about any software that you download or use, and
  • information about your use of video streaming services.

Our software may also collect information about the activity that you undertake during secure sessions, such as filling a shopping basket, completing an application form, or checking online accounts. We may use software-based technologies, including a root certificate which allows us to decrypt secure URLs and pages, to collect this information from your device. In addition to the information listed above, we may also collect the following during secure sessions:

  • any information that you submit through the websites you visit during these sessions (e.g., usernames, passwords, bank account numbers, credit card numbers, other financial information, professional or employment-related information, education information, etc.) and
  • commercial or transactions information, such as records of products or services purchased.

We make commercially reasonable efforts to automatically filter out certain personal information collected from our Panelists such as password, credit card numbers, and account numbers. However, we may collect such information about our Panelists. We make commercially reasonable efforts to destroy or encrypt any confidential personal information that is not filtered automatically. We also audit our processes on a regular basis to refine our collection methods to prevent the collection of this information going forward.

When we collect information transmitted during a secure session, such as any activity that takes place across the HTTPS protocol, we take reasonable precautions to protect the security of the information that we collect. For example, such information may be transmitted from your device to our software through a secure connection and then from our software to the destination server through a second secure connection.

If you have created an account for the Panel in which you choose to participate, any information collected from or about you as a result of your participation in the Panel may be associated with your account, including the personal information associated with that account. The information collected from you because of your panel participation is used to create a profile about your internet usage and media consumption habits.

Information Collected from Third Parties.

We may also collect information about you from third parties and service providers collecting your information on our behalf, as well as companies such as, information resellers, search engines, email providers, social networks and other application service providers whose Internet sites or applications you use. For a list of some of our specific partners please click here.

For example, we may use third parties, including television and mobile communication service providers, website and application operators, social media platforms, consumer preference reporting companies, and credit reporting agencies, to obtain information about your:

  • online web browsing activities,
  • television viewing behavior (such as programs that you watch and record, your usage of your set-top box, your consumption of on-demand programming and over-the-top content, and your usage of interactive television applications),
  • interests,
  • your use of credit, and
  • usage of applications, social media platforms, and your mobile device(s).

We may integrate such information with the information that you provide to us or that we collect from you in connection with your participation in our Panels, provided that our acquisition and processing of such information adheres to the privacy principles included in this Privacy Policy.

This information may identify the content that you view on the websites that you visit or the applications you use, which may further provide Comscore with inferences drawn from the information about your actual and predicted affiliations, interests, and other characteristics. We may also share information with and receive information from third parties who help us enhance our information, such as providing additional demographic information. We may also use the information we have collected from you to identify your use of search engines, email providers, social networks and other application service providers whose Internet sites you visit.

We use the information collected through our software and your survey responses, combined with information from other sources, to make predictions and evaluations about current and future digital consumption behavior based on inferences drawn from the information collected. We make this information available so that our customers may enhance their own understanding of digital consumption trends.

Additionally, we may use the personal information that you provide to us to operate and improve our products and services, including our Websites, to communicate with you, to provide you with information or services that you have requested, and to provide our products and services to our customers.

How we share the information we collect

Sharing for business purposes. We may provide personal information to third parties and/or service providers to improve our products and services and to operate our business. We may share all the categories of information listed in this Privacy Policy with other companies including TMRG, Inc. affiliates, subsidiaries, or parent companies as well as third-party data enrichers, data quality aggregators and providers of data matches services:

  • to operate TMRG, Inc.’s products and services or support general operations of business;
  • to integrate the products and services of our business partners;
  • to use third-party cloud services to host our Website, and process and store the information we process about you; and
  • for any other legitimate business purpose.

Sharing for commercial purposes. We may share all the categories of information listed in this Privacy Policy with:

  • our customers, which include, among others, media companies including Google, brands, public relations companies, and marketing and advertising agencies; and
  • joint industry committees (“JICs”) involved in media audience measurement and research. Further details of JICs can be found here.

Corporate transactions. In the event of a corporate sale, merger, reorganization, dissolution or similar event, any personal information and data we process from you may become part of the assets we transfer or share in preparation for any such transaction. Any acquirer or successor of TMRG, Inc. may continue to process personal information consistent with this Privacy Policy.

Compliance and compelled disclosures. We may share personal information:

  • with public authorities to respond to subpoenas, court orders, and other legal process, or as otherwise required by law;
  • to protect the rights, privacy, safety, and property of TMRG, Inc., our customers, our business partners, or others; and
  • to exercise our legal rights or defend against legal claims, to enforce our contracts, to investigate, respond to and resolve problems or inquiries (including governmental inquiries), or to permit us to pursue available remedies or limit the damages that we may sustain.

How long we keep the information collected

We store your information for as long as is reasonably necessary for the purposes listed above or as required by applicable local law.

Your choices about your personal information

Certain domestic and international laws provide individuals with rights related to their personal information. These rights may include the rights, subject to certain exceptions, to access specific pieces of personal information, correct any errors to personal information, object to the processing of personal information, and delete the personal information. Individuals may also have the right under certain laws to opt out of the sale of personal information as defined by that law. Please note that these consumer rights and definition of “personal information” vary by jurisdiction.

We provide the right to access and delete personal information, subject to certain exceptions. To exercise your choices about your personal information, including choices which may not be listed above, please visit our Data Subject Rights Page. You may also contact us by email at

If you would like to submit a request to opt out of the sale of your personal information, you may also exercise your right on our Data Subject Rights Page. In addition to exercising your rights, we recommend reviewing the Managing your panel participation section to review how to remove the panel software from your device.

We may need to request additional information from you to verify your identity (e.g., your email address, cookie identifier, machine identifier, and/or device identifier) or understand the scope of your request. However, you will not be required to create an account with us to submit a request or have it fulfilled. You may designate an authorized agent to exercise your rights by contacting

We will not discriminate against you for exercising any of the above rights. We may, however, offer you certain financial incentives permitted by applicable law as compensation for allowing us to collect, sell, or maintain your personal information through your participation in our market research efforts.

Managing panel participation

You may contact us at the support address listed below to do any of the following:

  • change your communication preferences;
  • stop receiving survey offers without opting out of participation in the Panel; or
  • terminate your account.

To stop participating in our Panel, please remove our software from your device (e.g., uninstall from your computer and/or delete the mobile application). If you remove our software without changing your communication preferences, you may still be contacted for administrative purposes or for special participant opportunities.

Please note that we may continue to use information collected during the time that you participated in the Panel, and all such information remains fully subject to, and governed by, the Privacy Policy that was effective at the time the information was collected.

For more information about your choices in relation to your personal information, including your choice to access and delete your personal information, please visit click here.

Children’s privacy

When your household participates in a Panel by installing the meter and/or other software, we will monitor the digital consumption behavior on any computer or device that is connected to your network through both wireless and wired connections, including the behavior of any child(ren) under 13 in your household. We will use and disclose information collected from your child(ren) in the same way that we use and disclose information from other individuals who use computers and devices participating in the Panel. For example, we can link the information collected from children back to other information that we collect through your household’s Panel participation (such as registration information) and from third parties as described in this Privacy Policy. These use and disclosure practices are described in detail in the other sections of this Privacy Policy entitled What information is collected and why and How we share the information we collect.

Where required by law, we get consent from a parent/guardian for our collection, use, or disclosure of information from child(ren) in the household. The information collected from your child(ren) includes persistent identifiers for the computer or device being used and any identifying information (e.g., full name, address, telephone number, email, or other online contact information) that the child enters while using a website or app, even during secure sessions.

If you would like to review and/or request that we delete any personal information we have collected from your child(ren) through this Panel, you can do so by submitting a request via our Data Subject Rights process. If you do not want us to make any further use of personal information that we have previously collected from your child(ren) through this Panel, please delete the information using the above referenced mechanism. To stop us from further collecting personal information from your child(ren), please resign from the Panel as described in the section entitled Managing panel participation. If you have any questions about our privacy policies with respect to children or our use of personal information collected from children, you can contact us using the information below.

Interest-based advertising and market research

What is interest-based advertising?

Interest-based advertising, also known as Online Behavioral Advertising, allows advertisers to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research.

We may use third parties and service providers on our Websites, as discussed in the What information is collected and why section, to collect information for interest-based advertising. This process may involve third parties and services providers using tagging technology, such as a cookie, on your device. These tags may collect data about your Web browsing over time and across digital properties, including information about the possible relationships among different browsers and devices. We adhere to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection to all interest-based advertising activities.

We may also set tags on your browser that collect information for ScorecardResearch, a service offered by Full Circle Studies, Inc., which is also a part of the Comscore market research group. The information collected from these tags is used for interest-based advertising purposes, where appropriate. Please note interest-based advertising services based on information collected by ScorecardResearch are not provided in the European Union (“EU”).

How do I manage my preferences for interest-based advertising?

You may visit to learn more about interest-based advertising, to opt out of our collection and transfer of Web browsing information for interest-based advertising purposes, and to opt out of the collection and use of information for this purpose by other companies that participate in industry self-regulation. To opt out of our collection and transfer of application usage information for third parties to use for their own interest-based advertising purposes, you can use any controls that are provided for this purpose by the operating system on your mobile device. Please note that opting out will not stop advertising from appearing in your browser or in the applications you use. It may make the ads you see less relevant to your interests. You may also continue to receive interest-based advertising from other companies.

What is market research?

Market research is an organized effort to gather information about markets and customers. With the use of ScorecardResearch tags and surveys, Comscore’s market research group collects and analyzes information to provide products and services to companies around the world. This information helps companies better understand and meet the needs of consumers.

How do I manage my preferences for market research?

To control your level of participation in our market research programs or opt out, click here. By opting out of our market research program, ScorecardResearch Tags will only be able to count your visit to a particular site but not identify your device beyond that count. Additionally, if your mobile device platform offers settings to limit data collection for interest-based advertising, you can use these settings to opt out of participating in our market research programs. For example, your device may “Limit Ad Tracking.”

This opt-out does not stop your participation in the Panel, we may still collect information via the Meter. For more information about how to manage your participation in the Panel please click here.

What does opting out of market research on your browser do?

The browser opt-out mechanisms linked above are cookie based (i.e., a cookie must be on your computer to tell our systems that you have opted out). The cookie-based method does not prevent us from identifying certain events (e.g., when a user visits a website). The method, however, prevents us from associating that event with your browser or otherwise identifying you beyond us merely counting your visit. If you delete, block, or otherwise restrict cookies, this opt-out may not be effective. Additionally, because different computers and different Internet browsers require their own version of the opt-out cookie, you may need to perform this opt-out process on any computers and browsers that you want to be opted-out.

Other important information about your personal information

Security. We use organizational, technical, and administrative measures to protect your personal information. For an overview of our security measures, click here.

In addition, TMRG, Inc. submits to an annual independent SOC 3 audit, the assertion is available here.

Third-party links and services. Our Website may contain links to third-party websites. We do not control these linked websites and this Privacy Policy does not apply to those websites. We encourage you to read the privacy policy of any third-party website that you visit before you provide any information to that website’s owner.

International Visitors and the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Frameworks

If you visit our Website or participate in our program from locations outside of the United States, please note that any information you provide to us through your use of our Website or your participation in the program may be transferred to and processed in countries other than the country from which you accessed our Website or participated in our program, including the United States where our central database is operated. Subject to the next paragraph below, please be aware that the United States, and other countries in which your data may be maintained, may not offer an equivalent level of protection as provided for in your country.

We take measures to help protect your personal information when it is transferred from the European Economic Area (“EEA”) to third countries. We rely on European Commission adequacy decisions about certain countries, as applicable (see here). Comscore and its services comply with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Economic Area, the United Kingdom, and Switzerland to the United States. To learn more, please view our EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Statement. If there is any conflict between this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. Other measures we may rely on from time to time include having standard clauses approved by the European Commission (see here) in our contracts with third parties that receive information outside the EEA or, in exceptional circumstances, transfer on the basis of permissible statutory derogations.

For individuals based in the EEA or Switzerland, comScore B.V., Herikerbergweg 280, 1101 CT Amsterdam, the Netherlands, is the controller for personal data collected and processed from visitors to the websites and users of the applications based in the European Economic Area (“EEA”) or Switzerland, unless otherwise stated in an application-specific privacy policy. comScore B.V. is a subsidiary of comScore, Inc.

For more information about our GDPR policies, please click here. Our GDPR Privacy Policy includes additional information, which complement this Privacy Policy, relating to the processing of ‘personal data’ and the exercise of rights under the General Data Protection Regulation 2016/679.

Changes to our Privacy Policy

We reserve the right to modify or update this Privacy Policy periodically. If we change our practices with respect to your information, we will notify you by posting a revised Privacy Policy on this Website with a new effective date, and the changes will be effective thirty-days after the posted date. We encourage you to revisit this Privacy Policy periodically to stay informed about our practices with respect to your information.

Authoritative Version. When the text of this Policy is available in multiple languages, the English version is the authoritative version, except where prohibited by applicable law.

Contacting TMRG, Inc.

If you have any concerns, questions, or would just like to better understand our privacy practices, please send an email to If you prefer to contact us by mail, please write to TMRG, Inc., ATTN: Privacy, 11950 Democracy Drive, Reston, VA 20190.

For any support issues, please contact